Toronto · founding-team sales

Antoine
Cuvelier

Senior Account Executive · Conversational AI & AI-native SaaS

Full-cycle SaaS since 2015. Last year I closed 112% of a $1M quota at HiBob, #3 in the Americas. Before that I co-founded a legal-tech SaaS and sold it from zero to $37K MRR in a year. I build pipeline where no playbook exists, in English and in French. The recording on the right takes 45 seconds. Hit play.

Let’s talk LinkedIn

45 seconds. No filler.

My pitch, in a voice I cloned with ElevenLabs.

ElevenLabs
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Cloned with ElevenLabs. Selling a product starts with using it.

112% $1M quota · 2025 · #3 Americas (HiBob)
124% $700K quota · 2024 · #3 Americas
$0 → $37K MRR in 12 months as co-founder · 56 clients
EN / FR Full-cycle in both languages · Quebec included

Positioning

Built for the blank page

Founding sales is the job I keep choosing: no playbook, no brand air-cover, a number anyway.

Blank page → pipeline

I self-source. Outbound discipline, full cycle from first touch to signature. I’ve run it with an SDR team beside me and with nobody behind me at all.

Technical product → clear story

I sell AI-native software to product, engineering, ops, finance and security inside the same cycle. The job is translation: capability into ROI, risk into a plan, interest into a next step.

Canada, for real

Toronto base. English and French cycles, Quebec included. Enterprise process — procurement, security, legal — at startup pace.

AI-first operator

AI touches every stage of my cycle: research, discovery prep, follow-ups, coaching. The conversational-AI use cases I want to sell next — support agents, virtual assistants, voice inside products — are ones I already understand as a user.

Experience

Proof, not adjectives

Full-cycle SaaS. High ownership. Numbers first.

HiBob

Senior Account Executive · AI-native HRIS

Jan 2022 – Present · Toronto
  • 112% of $1M ARR in 2025 (#3 Americas); 124% of $700K in 2024 (#3 Americas); top 10% on the global leaderboard.
  • Full cycle, outbound and inbound: discovery, demos, close. Mid-market and sub-enterprise (200–2,000 employees).
  • Bilingual Canadian cycles including Quebec. ROI narratives, procurement and security reviews.
  • Ramped at 132% in 2022; 138% of $400K by August 2023.

LawProcess.io

Co-Founder & Account Executive · Legal tech

2020 – 2022 · Toronto
  • AI-enabled intake SaaS for plaintiff firms. $0 → $37K MRR in 12 months; 56 clients in under two years.
  • Built the GTM from nothing: playbooks, automation, conversational intelligence for retention.
  • Sold direct to firm decision-makers. Complex workflows turned into a clear ROI case.

Earlier

SevenRooms · Intelex · Bronto (NetSuite)

2011 – 2020
  • Quota roles across hospitality tech, EHS and marketing automation (EMEA), including a £6M key-account portfolio.
  • Career break 2017–2019, full-time parent of two. Came back and beat target every year since.

How I use AI

You’ll ask in the screen. The answer is already live.

Daily leverage. Client-facing judgment stays human.

Sales motion

Discovery plans built from public-company context before serious calls. Gong plus AI for notes and self-coaching. Draft mutual action plans, ROI one-pagers, EN/FR follow-ups. I rewrite everything that leaves my desk.

Product fluency

I sell AI-native software today and take the hard questions: accuracy, risk, what stays human. I can hold the voice-agent conversation with a CTO and the ROI conversation with a CFO.

Build

Claude, ChatGPT, Gemini and Grok in daily rotation. This site: drafted with Grok, reviewed by Claude, voiced with ElevenLabs. Output you can click.

Stack

What I bring into the room

Outbound + inbound Full-cycle SaaS Blank page → pipeline MEDDPICC Multi-stakeholder AI-native selling Founder GTM ROI / value selling Procurement & security Salesforce · Gong · Outreach English · French MBA · Hult Ashridge Toronto

Building Canada GTM?

Founding-team sales, receipts attached. First call in English or French — your pick.

Email Antoine Résumé (PDF) LinkedIn +1 647 926 1983