Open to Senior AE roles · Toronto
Antoine Cuvelier
Senior Account Executive
I sell B2B software in English and French, from the first call to the signature. I started selling in London, then moved to Toronto in 2017 and joined HiBob in February 2022 as the second AE in Canada, soon after it opened the market. I sold HiBob’s HR platform until August 2026. My quota went from $400K in 2023 to $1M in 2025, and I beat it every year. Before that I co-founded LawProcess and took it from $0 to $37K in monthly recurring revenue in 12 months.
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112%
of a $1M quota in 2025
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#3
in the Americas in 2024 and 2025
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$340K
ACV on my largest HiBob deal
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80%
of my HiBob pipeline came from my own outbound
Quota at HiBob
Top 10% of HiBob’s global leaderboard.
| Year | Quota | ARR closed | Attainment |
|---|---|---|---|
| 2023 | $400K | $612K | 153% |
| 2024 | $700K | $868K | 124% |
| 2025 | $1M | $1.12M | 112% |
Experience
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Feb 2022 to Aug 2026
HiBob
Senior Account Executive, Toronto
- Joined as the second AE in Canada, soon after HiBob opened the market. 80% of my pipeline came from my own outbound, the rest from inbound and partners.
- Sold HiBob’s HR platform to companies with 200 to 2,000 employees. Average deal $80K to $180K ACV, largest $340K, sold to CPOs, CHROs, COOs and CFOs in cycles of 3 to 18 months.
- 132% in my 2022 ramp year.
- Promoted from Account Executive to Senior Account Executive in December 2025.
- Primarily Canadian deals, in English and French, plus a couple of US enterprise deals, through procurement and security review.
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2020 to 2022
LawProcess
Co-founder and Account Executive, Toronto
- Co-founded intake software for plaintiff law firms and took it from $0 to $37K MRR in 12 months, with 56 firms signed in under two years.
- Built the sales playbook and the automation behind it, then sold to the firms and onboarded them myself.
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2019 to 2020
SevenRooms
Account Executive for Canada, Toronto
Hit my ramped quota of $4K new MRR ahead of plan, then added $6K to $8K MRR a month in hospitality until the COVID furlough.
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2017 to 2019
Career break
Toronto
I stepped away from sales to be a full-time parent of two, and went back to a quota at SevenRooms in 2019.
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2017
Intelex Technologies
Senior Account Executive, Toronto
Closed $220K in new ARR in my first six months.
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2014 to 2017
Bronto Software (NetSuite)
Senior Account Executive, London
Sold marketing automation to retailers across EMEA, from $15K to $300K. Promoted to senior in 16 months, and averaged over 130% of quarterly target.
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2014
Hult Ashridge International Business School
MBA, London and Shanghai
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2011 to 2013
Meliá Hotels International and IHG
Global and Key Account Manager, London
Grew a £6M portfolio of global corporate accounts, including UBS, GSK, Ericsson, IKEA and Deutsche Bank, and beat the 2013 target.
Sales Motion
I believe this role takes three things: process, attitude and knowledge.
I’m used to owning most of my own pipeline. At HiBob, my outbound generated roughly 80% of it, and Sales Enablement used many of my Gong calls to train new AEs. I run the full cycle, from discovery to close, and I stay close to the clients I bring on to make sure onboarding goes well.
I run every stage of the process with discipline: qualifying so my energy goes to the right deals, discovery, finding the compelling event, multithreading, and the demo. Product knowledge is what builds credibility with buyers, so I demo myself, and I’m also used to working closely with SEs. I understand the technology, and I’m comfortable talking to a CFO or a CTO.
Playbooks change fast, and I’ve built AI into mine. I use it to prepare for calls, turn a prospect’s public information into a discovery plan, and draft follow-ups, so my time goes to what matters: building pipeline and winning new business. I leave no stone unturned, and I won’t lose a deal to poor process or attitude.
I’m also entrepreneurial. When COVID cost me my job at SevenRooms, the job market was saturated. I met a lawyer who had built a valuable product but didn’t have the sales skills, so we partnered. I grew LawProcess to $37K MRR in year one and $72K MRR in year two. I’m always building something on the side, and right now it’s a stroller project inspired by my daughter.
Skills
- Selling
- Full cycle, outbound and inbound, discovery, demos, value and ROI selling, MEDDPICC, multi-stakeholder deals, procurement and security review
- Tools
- Salesforce, Gong, Outreach, Apollo, ZoomInfo, Sales Navigator, Claude, ChatGPT, Gemini, Grok
- Languages
- English and French (bilingual), Dutch (proficient), Spanish (beginner)
- Based in
- Toronto, Eastern Time
Contact
Email or call, in English or French.